Dress up and create a look that is very trendy

The campaign was released nationally in leading dailies on October 19. To leverage awareness on the digital space, the media plan included a Tweeple powered collection launch. Allen Solly did a first ever live hoarding where tweets unveiled the collection and unravelled the launch campaign to create awareness and extend the idea in http://www.toppromdressescheap.com. There was also a presence on social media, where the brand’s Facebook page has a Friday Card game; each card in the deck of 365 has 52 representing Fridays when flipped by fans will unveil a part of the new brand campaign, thus getting an opportunity to win goodies.

Commenting on the initiative, Simi Sabhaney, President, Ogilvy & Mather, Bangalore, said, “Working on the insight that Friday is a day of possibilities, a day when fun and play do a perfect tango with http://www.toppromdressescheap.com/night-moves-c-7.html, a day of celebrations, bonding at work and outside of work, parties and so on, we created a campaign to provide a new meaning to Fridays by showing how we should ‘dress up’ and not dress-down on the most important day of the week. The new campaign hence is titled Hot Fridays.”

The campaign saw the brand going to London to capture the essence of its new identity and its English roots for the production of the Autumn-Winter collection that features in the new campaign, Hot Fridays. The product had to live up to the promise of Hot Fridays and after much research it was found that what works is the mix-n-match look. Consumers were clear that to look stylish and smart, it’s essential to dress up and create a look that is very trendy, stylish and very international in http://www.toppromdressescheap.com/la-femme-c-5.html. Given that brand’s sweet spot lies in products that fundamentally are vibrant, lively and colourful.